Conversations with Nina Woodcroft

A self-taught designer to be reckoned with, Nina Woodcroft is the founder of her own studio Nina + Co. She learned the tricks of the trade on the job, starting out when she was just 20, and now graces London’s design scene with thoughtfully functional interiors across commercial and residential spaces.

With a Danish grandmother and an Aussie mum, she’s got a light touch that’s been passed down from cultures that value a certain airiness. Nina’s spaces are purposeful yet void of any clinical edge, adding warmth through natural textures and tones. One of her most recent projects, a zero-waste restaurant in London called Silo, embodies just that - a functional, clean space adorned with sustainable materials like mycelium, seaweed and cork.

As a multifaceted creative, Nina’s lockdown project took a slightly different turn to the rest of us baking sourdough. She and a friend started a platform called Eyes Wide for people to source sustainable furniture, powered by the current shift towards conscious consumerism. Still in its infancy, the platform is a directory of the best sustainable products from a range of stores, brands and makers all in one place.

We had the privilege of hearing about Nina’s own home, a humble space that’s in keeping with her functional design philosophy as she balances work life with a young child. Nina describes it as warm and light but with a heavy focus on storage to meet her constant need for somewhere to put life’s accumulation of things. She values comfort, having somewhere to curl up with a book and a simple space to just be.

What’s your favourite room?

The kitchen for its opportunity to use interesting materials and textures. Plus I love how functional it is.

What’s your thoughts on DIY?

Wish I was handier. I hope to get there one day. A toolkit would be a good place to start.

If your house was burning down, what three things would you save?

Definitely my baby. Then my laptop, and then maybe a chair but probably not.

What is your dream wish product?

There was this lovely stove we had in Italy once. I can’t really have one now but it’s a really a dreamy thing because you cook on it and it warms the house.